Nobody hands you a seat on the grid.
For a decade, Formula 1® didn’t add a single new team. Then the Cadillac Formula 1® Team, formed by TWG Motorsports and General Motors, built one from the ground up (car, factory, crew) and lined up against legacy brands and long-tenured constructors, on its own terms.
Innovation has always been part of America’s story, and this partnership is another chapter in it. Frontieras and the Cadillac Formula 1® Team speak the same language; we’re two American brands built to challenge the status quo in industries where the margins are narrow and the stakes are high. Through innovation and tenacity, we share a common belief that we can compete with more experienced peers on a global stage.
Tyler EppGlobal Head of Commercial Strategy, Cadillac Formula 1® TeamFrontieras was built the same way.
For more than a century, the world’s most abundant energy resource was only ever burned. Frontieras saw what everyone else missed, the fuels, fertilizer and industrial products locked inside it, and built the technology to unlock them.
Speed takes energy. Innovation takes energy. Winning takes energy.
Every lap is a contest of energy. So is every industry that builds the modern world. That’s where the two meet: Frontieras will work alongside the Cadillac Formula 1® Team to bring next-generation American energy technology to the track. Both share the belief that American boldness, ingenuity and industriousness can produce real breakthroughs.
Formula 1 demands vision, engineering, athleticism, and the courage to take risks that most people would never consider. It brings together nations that compete everywhere else and unites them under a shared respect for human ingenuity. Energy asks the same of us. Frontieras built FASForm™ to serve the world, and as Cadillac’s Energy Transformation Partner, we’re proud to carry an American story onto the global stage where bridges between nations are built.
Matthew McKeanCo-Founder and CEO, Frontieras North America